Good article. He is correct in pointing out to be wary of "gurus" claiming amazing results because they are, after all, for profit with an eye for the bottom line. Finding a friend that is a natural and observing his tactics is better, and more cheaper, than hiring a guru.
He also mentions an emphasis on forming meaningfull relationships is mostly absent.
The lack of real relationship advice is one of the biggest faults with the pickup community today. They teach you everything from meeting a woman to being intimate with her, but not much afterwards.
and his observation is correct:
You’ve got to learn how to be genuinely confident and level-headed because you can’t keep up a charade forever. If you pretend to be someone you’re not to win her over, she’s bound to catch on when you’re finally dating and feel betrayed. Spend less time trying to “game her” and more time sharing amazing experiences together.
Finding the right mate has the biggest impact on one's happiness. The community helps you find that soulmate though to keep her you must be a man of value, a confident man. No guru I know has yet to incorporate solid lessons on how to do that. The reality is it's a personal quest only you know how best to complete for yourself.