Principles of Ethical Influence
Reciprocation- you, then me, then you, then me
be the first to give
-service
-information
-concessions
Scarcity - the rule of the rare
emphasize
-genuine scarcity
-unique features
-exclusive information
Authority - showing knowledge
establish position through
-professionalism
-industry knowledge
-your credentials
-admitting weaknesses first
Consistency - the starting point
start
-small and build
-from public positions
-toward voluntary cohices
Liking - making friends to influence people
uncover
-similarities
-areas for genuine compliments
-opportunities for cooperation
Consensus - people proof, people power
unleash people power by showing
-responses of many others
-others past successes
-testimonials of similar others
sales training for a past job intro'ed me to this. sales and pickup = 1 in the same.
credit Dr. Cialdini.
be the first to give
-service
-information
-concessions
Scarcity - the rule of the rare
emphasize
-genuine scarcity
-unique features
-exclusive information
Authority - showing knowledge
establish position through
-professionalism
-industry knowledge
-your credentials
-admitting weaknesses first
Consistency - the starting point
start
-small and build
-from public positions
-toward voluntary cohices
Liking - making friends to influence people
uncover
-similarities
-areas for genuine compliments
-opportunities for cooperation
Consensus - people proof, people power
unleash people power by showing
-responses of many others
-others past successes
-testimonials of similar others
sales training for a past job intro'ed me to this. sales and pickup = 1 in the same.
credit Dr. Cialdini.