Tasty Nuggets

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Found from a site

"Frames are principles of selection, emphasis and presentation composed of little tacit theories about what exists, what happens, and what matters."
(Gitlin 1980: 6)

"[t]o frame is to select some aspects of a perceived reality and make them more salient in a communicating text, in such a way as to promote a particular problem definition, causal interpretation, moral evaluation, and/or treatment recommendation."
(Entman 1993: 52)

The relationship between the proposed frame and the larger belief-system; centrality – the frame cannot be of low hierarchical significance and salience within the larger belief system. Its range and interrelatedness – if the framer links the frame to only one core belief or value that, in itself, has a limited range within the larger belief system, the frame has a high degree of being discounted. (found on wikipedia, i.e. picture frame theory)